Marketing Design
HiBob Global Campaign: Learning launch
Context & Challenge
HiBob's L&D product needed a campaign that communicated a complex value proposition to HR buyers: that learning shouldn't sit in a separate tool, but integrate seamlessly across the HR ecosystem — aligning with business goals and improving ROI. The challenge was turning that idea into something people would actually feel, not just understand.
Visual brainstorming | Moodboard
The Concept
Working closely with the Product Marketing and Content teams, I developed a creative direction that connects three meanings of "flow" simultaneously: the product's actual UX (the admin and employee learning journeys), the psychological state of being engaged and absorbed in learning, and a fluid organic texture that runs through every asset as a visual through-line.
Photography features diverse people mid-thought — curious, present, in motion.
Results
The first stage of the campaign stating L&D pain points
The second stage of the campaign showing the way to better L&D
The third stage of the campaign presents Bob as the best solution for adding Learning integrated in their HR system.
Social organic post - carousel
Guide Landing Page:
