BRANDING | GRAPHIC DESIGN

Undandy Rebranding

Undandy was a Portuguese footwear brand founded in 2015 that specialized in custom-made men’s shoes. The company combined traditional shoemaking craftsmanship with modern technology, allowing customers to design their own shoes through an online 3D customization platform. Each pair was handcrafted in Portugal using premium materials and then shipped directly to customers worldwide.

The old logo

Context

The brief was to modernise. The rebrand needed to honour the craft and heritage at the heart of Undandy while signalling clearly that this was a contemporary, tech-forward company — one where the browser is the atelier. That meant evolving the typography, refining the visual system, and building a brand identity that could feel equally at home on a product customiser interface and a beautifully printed brand manifesto.

The result is a cleaner, more confident identity — one that bridges the tactile world of bespoke shoemaking with the clarity and precision you'd expect from a well-designed digital product.

The proposed direction was minimal and product-led, letting the shoes take centre stage rather than competing with decorative brand elements. The colour palette moved toward bold, high-contrast combinations — contemporary and confident, equally at home on a digital interface and in print. Typography shifted to a modern sans-serif, chosen to signal precision and clarity over tradition.

The underlying idea was to reposition Undandy not just as a shoemaker, but as a design tool: a brand identity that reflected the product experience itself. Unfortunately, the company closed before the proposal could be taken further — but the work stands as a case for how a stronger visual identity could have bridged the gap between craft and tech.