SOCIAL MEDIA DESIGN | MOTION GRAPHICS

Sole of the Week — Animated Social Series for Undandy

Sole of the Week was a recurring organic social series I created for Undandy — a weekly drop of bespoke shoe designs paying homage to iconic personalities and cultural moments that shaped history. Think Rocky, The Beatles, BB King, Truman. Each design imagined what their shoe might look like if Undandy had made it for them.

The brief was refreshingly loose: be fun, be engaging, don't overthink the brand guidelines. This was community content — designed to spark conversation, reward the followers who got the reference, and remind people that Undandy was a brand with personality, not just a product. No hard sell, no campaign objectives. Just a reason to show up every week.

I conceived, designed, and animated every single post in the series — from the shoe design itself to the motion graphics published as Instagram and Facebook Stories. It was one of those rare projects where creative freedom and genuine craft could live side by side.