social media design

TAP PORTUGAL Social Media

 Social media design created for TAP Air Portugal, while I was freelancing at Wingman (now Deloitte Digital). The work spanned Instagram Stories, page growth campaigns, and recurring content series — all designed to bring the airline's brand to life in a more human, engaging way on social.

Revista Up stories

Animated Stories promoting Up!, TAP's in-flight magazine — designed to extend the magazine's editorial feel into a social-native format and drive awareness among the airline's online audience.

Gestor da semana TAP

A recurring Instagram Stories series putting TAP's crew in the spotlight — pilots and flight attendants featured weekly to humanise the brand and celebrate the people behind every flight.

Ponte aérea 3 anos

A celebratory social video marking three years of the Ponte Aérea — TAP's shuttle route connecting Lisbon and Porto.

‘Page like’ campaign

A paid social campaign designed to grow TAP's Facebook following — bold travel visuals paired with direct calls-to-action, built to capture the wanderlust of the airline's international audience.